Identity Film / State 01 — Idea
Strategy, identity and digital experiences for brands that want to mean something.
BRANDS
with gravity.
02 — Positioning
A BRAND IS NOT A LOGO.IT IS A SYSTEM OF MEANING.
Drotgenstudio develops brands from the inside out — defining what they stand for, how they speak, how they look and how they behave.
03 — Services
Brand Strategy
- Positioning
- Audience
- Brand Architecture
- Brand Narrative
Brand Identity
- Visual Identity
- Logo Systems
- Typography
- Color Systems
- Graphic Language
Creative Direction
- Campaign Language
- Art Direction
- Photography Direction
- Visual Worlds
Digital Experience
- Web Design
- Interactive Experiences
- Motion Systems
- Digital Brand Environments
04 — Selected Work
SELECTEDIDENTITIES
01 / Cultural — Lifestyle
AURA
- Strategy
- Identity
- Digital
05 — Process
FROMUNDEFINEDTOUNMISTAKABLE.
Discover
Understand the business, culture, audience and ambition.
Ambiguity
Define
Build the strategic foundation and positioning.
Structure
Design
Transform strategy into a distinctive visual language.
Distinctive form
Systemize
Create a flexible identity system.
Modular system
Activate
Bring the brand into digital and physical experiences.
Complete environment
06 — Philosophy
/ State 06 — ReduceWE DON'T DECORATE BUSINESSES.WE DEFINE HOW THEY ARE PERCEIVED.
Brands compete for attention. Distinctive brands create memory. We combine strategy, design, technology and culture to build identities that can grow without losing who they are.
07 — Studio
/ State 07 — StableSMALL STUDIO.BIG IDENTITIES.
Drotgenstudio is an independent creative studio working with founders, teams and ambitious companies to build brands from the ground up.
We collaborate across strategy, identity, digital design and creative direction.
08 — Contact / State 08 — Resolved
LET'S BUILDSOMETHINGUNMISTAKABLE.
Start a projectIstanbul / Worldwide